Craig Berger is the Program Coordinator - Visual Presentation and Exhibition Design at the Fashion Institute of Technology (FIT) in New York.

Craig Berger

Craig Berger is currently Program Coordinator for Visual Presentation and Exhibition Design (VPED) in the CD Pathways program at the Fashion Institute of Technology in New York City as well as a consultant on professional, manufacturing, and academic projects. Craig Berger started as a preservation architect before managing sign and streetscape programs for the Foundation for Architecture in Philadelphia in 1996.

In this capacity Craig Berger became an expert in urban sign and interpretive programs. With that experience Craig built a consulting business centered around the development of planning, technical and educational tools around new practice areas working with clients like DuPont and Sunoco. He also helped launch citywide wayfinding programs in Miami Beach, Tampa Bay, Alexandria Virginia and Wilmington Delaware.

Craig Berger took those skills to the Society for Experiential Graphic Design (SEGD) in 2002 and developed an educational and training program for the organization based on designer competencies as well as outreach programs in universities and other design associations. Inside SEGD Craig Berger worked to expand design knowledge through an extensive education program of workshops, lectures, teleconferences and publications in three specific areas: Wayfinding, Brand Environments, and Exhibition Design. Craig Berger has also spearheaded education programs in practice areas like the ADA, dynamic wayfinding, and evidence based design.

Craig Berger has a bachelor’s of arts and a bachelor’s of architecture from the Pennsylvania State University (1993), and a Master’s of Business Administration from Temple University (1999) with a concentration in International Business.

Craig Berger's Specialties:

  • Talent Management
  • Design and Design Education
  • Innovation Program Management
  • Education Program Development
  • ADA
  • Wayfinding
  • Exhibition Design
  • Documentation 

Craig Berger is a published Author. Here is a list of books, papers and articles he has had published:

  • Urban Wayfinding Planning and Implementation Manual 2nd Edition
  • Profiles of Sign Regulations in Multiple Communities and Environments
  • The Talent Management Handbook, Third Edition
  • Range of Articles Covering Sign and Placemaking Trends 2017
  • DIGITAL PRINT TRENDS AND TECHNOLOGIES IN THE SIGN AND GRAPHICS INDUSTRY
  • Retail Wayfinding Best Practices
  • RETAIL SIGNAGE: PRACTICES TO INCREASE RETURN ON INVESTMENT
  • Urban Wayfinding Planning and Implementation Manual
  • The Talent Management Handbook
  • Hablamos Juntos: Universal Symbols in Healthcare
  • SEGD Green Paper
  • What is Exhibition Design?
  • ADA White Papers
  • Wayfinding, Designing and Implementing Graphic Navigation Systems
  • Magazine Articles for Sign Builder Illustrated
  • Wayfinding and Signing Guidelines for Airport Terminals and Landside

Connect with Craig Berger on LinkedIn.