"Transformations from one paradigm to another are always difficult and complex. It takes you out of your comfort zone. It changes the vocabulary of your organization. It changes how you think.
It changes the power structures, because you can no longer come up with top-down solutions. You have to create totally new ways of working and develop new business models to distribute value.
eCarSharing: Energy Solutions for the New Generation
In 2015, Itai Ben-Jacob pitched his own ideas for a viable business model and developed the idea for innogy’s eCarSharing project in a design thinking workshop. His goal was to explore one of innogy’s innovation focus areas, ‘urban mobility.’
This is an example of accelerating a transformation through co-design. Eighty-two professionals gathered, representing OTP’s whole organization. Together, they were able to achieve months of work in just three days.
After a few interviews, a surprising topic continued to surface: service design in its purest form is a sustainability method. It caused us to pause and reflect on how we work. In this post, which marks our first part in a sustainability series, we will share what parts of the practice reflect the hallmarks of sustainable design.
The UK government fully appreciates the role of design as a driver of economic growth...Design is a source of competitive advantage and can help organizations transform their performance. That is why design forms an integral part of the Government’s plans for innovation and growth.
Design Thinking is the best innovation method. And it is not even close! In the 2019 Alchemist Accelerator Survey, 46% of Executives voted Design Thinking as the the most effective method to support Innovation.
All around us, there is evidence of how design is shaping the future of business. Design isn’t purely about aesthetics or asking tactical questions – it’s about thinking systemically and answering big, complex and interdependent challenges.
We recently sent out a survey to the Design Thinking community to understand how they perceived Design Thinking. One of the questions asked what they found to be the most difficult part of the Design Thinking Process.
The truth is, Design Thinking processes and philosophies have certainly become more mainstream in recent years. But are we overselling the capability? Is Design thinking living up to its potential? We’ve all seen articles that say Design Thinking is dead or it’s overrated. Of course there’s always room to improve, but let’s be careful not to throw the baby out with the bath water.