Design thinking in Healthcare is an almost perfectly natural fit. On the front end of Healthcare are the nurses who are naturally empathic. A key approach necessary for successful design thinking. Their role is to intimately understand the needs and take care of the problems of their patients. Their daily approach to problem solving requires them to empathize with patients.

Service design includes all the intangible aspects of how an organization seeks to build a relationship over time with its customers. And one goal of prototyping these service design experiences is to bring tangibility to these intangible experiences. Prototyping is such a powerful tool because you're organizing your service around the needs of the end consumer.