The Role of Design Thinking for Financial Institutions

Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.

Design for Action: MassMutual and Intercorp Group

How to use design thinking to make great things actually happen by Tim Brown and Roger L. Martin. In this great HBR article, the authors look at design thinking in Finance with two case studies, one from MassMutual and the other from Intercorp. Group of Peru.

Harvard Business Review (HBR)

The Harvard Business Review publishes many articles (7,557) on Design Thinking. It is after all gradually being recognized as a successful way to help companies to become more innovative and to make innovation more effective by focusing on users needs.

Here are some good articles?

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