In this use case the cities of Aalborg and Rotterdam share their findings obtained from design thinking initiatives. This is based on empirical research as part of an evaluation. The use case is written for other professionals in the field of design in public organizations.

How IBM made sense of ‘generic design thinking’ for tens of thousands of people. 

One of the most common misconceptions about prototyping is that you do it after you’ve determined your product or service. But this assumption goes against the true value of prototyping itself! 

Prototyping should be a core part of your entire project’s life cycle, allowing you to test opportunities earlier on and gain confidence that the project is headed in the right direction.

The phenomenon of a sudden “a-ha” moment can be thought of as the result of crossing a threshold for cognitive reorganization.

Digitization of Services, especially in the banking sector is creating enormous risk for traditional banks who have not placed the customer at the center of their customer service activities. In general customers of physical banks are not very happy with their banks, whereas those at digital banks are much happier. Herein lies the risk for traditional physical banks.

Now that we have a seat at the table, how do we prove we belong?

This is a great article from Douglas Powell, VP of Design at IBM. In this article you will understand a lot more about how designers think as the profession continues to demonstrate its value to business and especially business leadership.