"Transformations from one paradigm to another are always difficult and complex. It takes you out of your comfort zone. It changes the vocabulary of your organization. It changes how you think.

It changes the power structures, because you can no longer come up with top-down solutions. You have to create totally new ways of working and develop new business models to distribute value. 

To some fintechs, non-insurance incumbents, and venture capitalists, the industry’s challenges suggest opportunity. The life insurance value chain is increasingly losing share to these players, who are chipping away at the profit pool. 

How might incumbent life insurers keep pace in today’s fast-moving competitive environment and meet customers’ changing needs?