How to use design thinking to make great things actually happen by Tim Brown and Roger L. Martin. In this great HBR article, the authors look at design thinking in Finance with two case studies, one from MassMutual and the other from Intercorp. Group of Peru.

Ever since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance (for the new solutions).

Even more than other change-management processes, design thinking requires active and effective leadership to keep efforts on a path to success [because it employs ideas and thinking not normal in most businesses]. Much has been written, in HBR and elsewhere, about how organizations can use design thinking for innovation.