Welcome to the Design Thinking Case Study Index. There are many Design Thinking Case Studies on the internet. Many are retrofitted descriptions of what occurred, rather than evidence of the Design Thinking process in action. In order to bring a higher standard to the practice of Design Thinking, we require stronger evidence and rigor.
Design thinking is a creative and problem-solving approach that is used in various industries, including retail. In immersive retail experiences, design thinking can be applied in several ways to create unique and engaging experiences for customers. Here are some examples of how design thinking is used in immersive retail experiences:
The average American wastes enough food each month to feed another person for 19 days. Through a number of projects with The Rockefeller Foundation and other organizations, IDEO designers from across the U.S. devised novel ways to tackle food waste.
While this is not a case study as such, it sits in our case study section as it is an important piece of information from a consultancy that played a large part in popularizing Design Thinking. In their Journey to Mastery section, IDEO discuss and shine a light on the shortcomings of the design thinking term and how it has been applied.
This is an incredible set of guiding principles for government services design for anyone involved in government work anywhere in the world. Does your government have a set of published guidelines on how to design services?
Design Thinking (DT) is a methodology used by designers for solving complex problems and identifying suitable solutions for consumers or end-users. In simple words, this human-centered process of innovation emphasizes on what consumers would love to have and prevents organizations from making dicey instinctive bets by helping them understand what their potential customers really want.
As children move from kindergarten, through middle school, and to high school, instruction shifts from stories to facts, from speculation to specifics, and imagination fades from focus.
Why the Financial Services Sector Should Embrace Design Thinking. Financial institutions need to evolve rapidly or risk disruption at the hands of nimble Fintech start-up companies.
In this article Kunal Vaed, The Street, describes how E*Trade used design thinking to enable the company to help investors get smarter by going from the idea of investing to an investment in 5 minutes.
If the one product you’re known for is ubiquitous, how can you stop your customers from leaving for other banks?
For Capital One, the answer was a small laboratory within the larger bank. The group leading this innovative push calls themselves Capital One Labs, and their secret weapon is free coffee.
Claudia Kotchka introduced a process for P&G's people to look for opportunities by observing how consumers behave more broadly than it had in the past. Whereas, P&G had traditionally watched how consumers used its products; Kotchka taught P&G the importance of watching how consumers performed daily activities -- such as getting ready to go to work.