The association asked respondents what they found the most difficult thing about Design Thinking in our July 2020 Survey. 11% of respondents replied that convincing their bosses/CEO/Executive Management was the most difficult thing.

The original version of Quicken offered only one-third the features that many competing products had, but with an important difference: It was well designed. Instead of looking like a spreadsheet, it displayed the familiar images of a check register and an individual check.

I’ve facilitated several ideation sessions with cross-functional teams. Participants usually experience a mix of emotions: excitement and openness, but also discomfort with ambiguity and uncertainty of the design process. Being a designer, the latter is not something I usually feel.

A society’s progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable future.

Many manufacturers struggle to deliver a superior experience to customers and employees because they take a piecemeal or siloed approach to implementing the underlying digital technologies. To ensure the right mindset and strategy, manufacturers must undertake three key challenges that drive effective product design.