At the center of the room sat a new kind of prototype of a vehicle, which had been the focus of a startup-style development team made up of members of purchasing, HR, legal, design, accounting and more...
Design thinking attempts to explain a design process to non-designers before their attention span runs out. It takes too long to include an explanation of the other influences that make a great design, and designers—let alone anyone—have a hard time articulating such nuances, especially before the audience is lost...
All around us, there is evidence of how design is shaping the future of business. Design isn’t purely about aesthetics or asking tactical questions – it’s about thinking systemically and answering big, complex and interdependent challenges.
In the Ideate stage, design thinkers spark off ideas — in the form of questions and solutions — through creative and curious activities such as Brainstorms and Worst Possible Idea.
Accenture (NYSE: ACN) has entered into an agreement to acquire INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach.
In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.
Read more...
As I found out from my research, there is an awful amount of “noise and hype” to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.