Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.

How to use design thinking to make great things actually happen by Tim Brown and Roger L. Martin. In this great HBR article, the authors look at design thinking in Finance with two case studies, one from MassMutual and the other from Intercorp. Group of Peru.

Ever since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance (for the new solutions).

The association asked respondents what they found the most difficult thing about Design Thinking in our July 2020 Survey. 11% of respondents replied that convincing their bosses/CEO/Executive Management was the most difficult thing.

The Harvard Business Review publishes many articles (7,557) on Design Thinking. It is after all gradually being recognized as a successful way to help companies to become more innovative and to make innovation more effective by focusing on users needs.

Here are some good articles?