The innovation challenges for a foreign business-to-business company in China are huge. It has to quickly respond to the diverse and rapidly changing customer needs in the large emerging market, while facing strong competition from both local newcomers with disruptive threats and other established global players.

Design thinking, a human-centric approach to problem-solving and innovation, has transcended traditional design domains and found a profound application in the manufacturing sector. This article explores how design thinking is reshaping the landscape of manufacturing, fostering innovation, improving processes, and enhancing product development.