10 Design Thinking Tools: Turn Creativity and Data into Action by Jeanne Liedtka and Timothy Ogilvie

10 Design Thinking Tools describes tools that managers can use to identify and execute opportunities for growth and innovation. Discussed in this article are tools such as: visualization, journey mapping, value chain analysis, mind mapping, rapid concept development, assumption testing, rapid prototyping, customer co-creation, learning launches and storytelling.

The article is adapted from the Notes for a series that can be taught to MBA, undergraduate, or executive groups called 10 Design Thinking Tools by authors Jeanne M. Liedtka and Timothy Ogilvie, Timothy available at Darden Business Publishing.

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