Whether it is fintech, new regulations, or increasing customer demands, banks need to rethink the way they address wicked challenges related to designing and launching value-adding products and services that meet current and future customer needs. Design thinking has emerged as a highly effective and customer-centric method for solving these types of business problems.
It is based on observing customers in their natural environment, prototyping ideas, and validating them with real customers in an iterative way, working towards the best possible solution.
Market Vertical
Methodology Phase