"Companies that have placed design at the center of the organization perform better. It allows an organization to differentiate, fend off competitors, and charge a premium. The CEO can bring design into the center of the organization by elevating the role, quite simply, and by asking some questions: What is the title of our most senior designer? How often do we talk to our customers? Do we empathize with them? Do we understand their pain points? Are we creating solutions that address those pain points? If the answer to all of those is yes, it’s quite likely that you’re doing a good job with design in your organization." McKinsey Article.

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