B2B Design Thinking: Product Innovation when the User is a Network

When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly different for every individual?

“Humans don’t stop being humans just because they entered an office building.”

Design Thinking at a Distance

In this article Chris Nodder tackles the challenge of running Design Thinking workshops where participants are working at a distance in COVID times.

How Design Thinking will Reshape the Face of European Football

The total number of fans is the result of a club’s customer experience strategy...It’s up to every club, as a company, to constantly improve relationships with their clients and upgrade customer experience they’re delivering to them...Care for them and they’ll be extremely loyal.

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